Yeah, that’s right, we’ve coined a new phrase that describes a new level of cool- Urban Sundry Cool. It’s all about knowing what’s essential and what’s not. A de-cluttering of crap so to speak. There’s so much out there- too much out there. Why should you just roll over for the fancy shmancy ad exec team of Tom, Dick and Harry telling you what you need and what you are? They’re out of touch and they’ve already got the big bucks, so do yourself a favor and don’t buy in. Be the person that speaks to you from the inside. Make decisions that go with your flow, even if it’s against theirs. Sure, you can buy some cheap crap candle that’s massed-produced and smells like snicker doodle cookie dough gingersnap apple pie. Or, you can grow a pair and be Urban Sundry Cool. Good thing the choice is yours.